Senior Marketing & Digital Executive | Telecom & Financial Services
Actively searching and available March 2025
Looking for: Chief Marketing Officer, Head of Marketing, or Director of Marketing role focused on driving digital transformation and revenue growth through integrated marketing strategies. Ideal organisation would be seeking to enhance their digital presence, launch new products, and build high-performing marketing teams.
Key achievements:
Transformed digital marketing operations for leading Caribbean brand resulting in 75% increase in leads with 32% conversion rates across $50,000,000 revenue portfolio
Spearheaded eCommerce platform relaunch delivering 150% revenue growth from $2,000,000 to $5,000,000 in 12 months
Launched multiple mobile apps driving market penetration from 0% to 15% over 15 months, acquiring 150,000 new users
Led brand and digital strategy transformation resulting in +47 NPS growth over 7 months
Increased digital engagement from 0% to 14%, generating 25,000 monthly active users
Grew market share by 8% through strategic campaign implementation, representing $15,000,000 in new annual revenue
Scaled social media presence for financial services organisation from 4,000 to 18,000 followers, achieving 35% engagement rate
The big picture: Seasoned marketing leader with 15+ years of progressive experience across telecommunications and financial services, specialising in digital transformation, product marketing, and revenue growth through integrated marketing strategies.
Why it matters: As companies navigate digital transformation and changing consumer behaviours, they need marketing leaders who can drive both strategic vision and tactical execution while delivering measurable business results.
Go deeper:
Built and led high-performing marketing teams of 12+ professionals across multiple Caribbean markets
Managed annual marketing budgets exceeding $10,000,000
Developed and executed marketing strategies resulting in $25,000,000+ revenue growth
Led successful digital transformation initiatives across multiple brands and markets
Proven track record of launching profitable digital products and services
Zoom in: Professional credentials validate capabilities:
MBA with focus on strategic planning from leading UK university
Fellow, Higher Education Academy, UK
Member, Chartered Institute of Marketing
Founder of regional marketing professional association
Board Director for prominent charitable foundation
By the numbers:
15+ years marketing leadership experience
$50,000,000+ revenue portfolio management
150% eCommerce revenue growth
75% increase in qualified leads
32% lead conversion rate
47+ NPS improvement
8% market share growth
Between the lines: Particularly valuable is candidate's ability to combine strategic marketing vision with strong digital acumen and proven revenue generation capabilities. Experience across telecommunications and financial services enables quick adaptation whilst maintaining strategic focus. Strong candidate-market fit for organisations seeking digital transformation and growth.
💰 Salary & benefits expectations:
Base salary: Minimum TT$60,000 monthly
Vehicle benefits or transportation allowance
Performance bonus structure
Comprehensive medical coverage
Pension plan Available from April 2025
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